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For brands that look smaller than they are
Your product is ready.
Your product is ready.
Your brand isn't.
We build the identity, the films, and the images that make a young brand look like an established one. Cinema-grade work, without the cinema budget.
Concept work. Sound on.
[ 01 ]
IDENTITY
[ 02 ]
FILMS
[ 03 ]
IMAGES
[ 04 ]
WEB
Brands we've built for
Three engagements. One is live and linked; the other two are in progress. We'll say which is which on the call.
Case study · [CLIENT-1]
One client. Everything they needed.
Store, identity, every banner and product image, the film, and the ad campaign underneath it — built by two people.
Live site linked below. Everything shown was made for them.
![[CLIENT-1] storefront](assets/img/case-store.jpg)
![[CLIENT-1] identity](assets/img/case-identity.jpg)
![[CLIENT-1] campaign creatives](assets/img/case-creatives.jpg)
![[CLIENT-1] product imagery](assets/img/case-product.jpg)
Selected work
Made before anyone asked us to.
Every piece here is concept work, built for brands that hadn't hired us — because showing is faster than explaining.
Judge the work, then decide whether we're worth fifteen minutes.
[BRAND 02]
[ CONCEPT WORK ]
[BRAND 03]
[ CONCEPT WORK ]Most brands look small because looking big used to be expensive.
A campaign like the ones above meant a studio day, a crew, a director, a colourist, and six weeks of calendar. So it went to the companies that could absorb ₹10 lakh, and everyone else made do with a template.
That constraint is gone. The craft isn't — someone still has to know which of forty frames is the one, and why the other thirty-nine are subtly wrong. That judgment is the entire job, and it's the only part that was ever really expensive.
We're designers who learned AI production. Not the other way round.
0
frames generated
0
approved
0%
survived
Everything else was wrong in a way that would have been fine for most people.
Approved frame
How it works
01
Brief
Thirty minutes. Your brand, your product, and what this piece actually has to do. We'd rather ask four awkward questions now than guess for a week.
How it works
02
Frames
Stills first — always. You approve a look before a single second of video exists, which is why nothing here ever animates a mistake.
How it works
03
Motion
The approved frames become shots. Same light, same grade, same look — now moving. Nothing is reinvented at this stage.
How it works
04
Delivery
Masters, cutdowns, and every ratio you need. You saw the still on day two, so nothing at the end is a surprise.
Four things, done properly.
Identity
Logo, palette, type, and the rules that hold them together. For brands starting from nothing, and for brands whose look stopped matching their ambition.
Films
Cinematic hero pieces, and the cutdowns that run underneath them. No studio, no crew, no shoot day.
Images
Product, campaign, editorial. Shot-quality stills without a shoot, built from frames you approved first.
Web
A site that looks like the brand you just built — fast, and made to be found.
Most brands come to us for one and leave with two. What that costs depends on what you need — which is what the call is for.
How it should feel
One studio. Four completely different registers.
A heritage label and a fourteen-month-old app should not look like they came from the same place — even when they did.
We decide the register on the call, before anything is made.
RestraintQuiet
Luxury
Deep negative space, one gesture per frame, no hurry. Everything expensive is slow.
Fast cutsLoud
New-gen
Saturated, kinetic, built for a thumb. Reads in one second with the sound off.
PreciseClean
Tech
Hard light, exact geometry, product as hero. Credible before it is beautiful.
WarmTactile
Heritage
Grain, warmth, hands in frame. Made to look like it has been around longer than it has.
What it's for
Nobody buys a film. They buy what it does.
Creative is a means. These are the outcomes it's bought for — and the numbers below are placeholders until we have real ones to put here.
We'd rather show an empty slot than a number we invented.
The math
What would this have cost you?
Move the sliders. The number is what a conventional production would have run — studio, crew, talent, post, and the six weeks around it.
Conventional production
₹0
0 weeks
Ours is a fraction of that. What fraction depends on scope, so we'll give you the real number on the call — usually in the first ten minutes.
Who you'll deal with
The people who make it are the people you talk to.
There are two of us. One runs production, one runs clients. That is the entire company.
It's a real limit on how many projects we take, and it's the reason the work stays consistent.
01
No account managers
Your feedback reaches the person holding the mouse, not someone who will relay it on Monday.
02
No junior handoff
Every frame that leaves here was approved by the person who made it. There is nobody else to hand it to.
03
No queue
We take a small number of projects at a time, because two people can only do so much of this well.
Design lead
Aditya Narayan
IIT Delhi. Co-founded the design club there. Has built brand systems end to end, and runs every production here.
What AI actually changed about building a brand — and what it didn't.
What does a product ad actually cost in India in 2026?
August 2026A breakdown of what studios, agencies and freelancers actually charge — and what you get for it.
Read →Why does most AI-generated brand work still look fake?
July 2026The tools are good enough. The problem is that most people skip the step that matters.
Read →Do you need a logo before you launch, or can it wait?
July 2026The honest answer depends on what you're launching and who's looking.
Read →The things everyone asks.
Is this AI? Will it look like AI?
Yes, and no. We produce with AI tools — that's why this costs a fraction of a shoot and takes a week instead of six.
Whether it looks like AI is a separate question, and it's a taste problem rather than a tool problem. Most AI creative fails on the first frame and then faithfully animates the failure. We approve the still before anything moves, which is why ours doesn't. The work above is the argument.
What does it cost?
It depends on what you need, which is why there's no price list here — a logo and a single film are not the same engagement, and pretending otherwise would mean overcharging one of you.
What we can tell you now: a conventional production of the work above runs ₹8–10 lakh and six weeks. Ours is a fraction of that. You'll get the actual number in the first ten minutes of a call, before you've committed to anything.
How long does it take?
A creative sprint is about a week. A full identity is two to three. You'll see approved stills on day two either way, so you know what you're getting long before delivery.
We don't have a logo yet. Is that a problem?
It's the opposite of a problem — it's most of what we do. Starting from nothing is cleaner than working around a brand that half-exists, and it means the films and the identity are built to the same standard from day one.
Do we own the work?
Yes. Digital advertising rights transfer to you on final payment. Broadcast and outdoor are licensed separately — we'll say so upfront if your plans need it, not after.
What if we don't like it?
You approve the still before we animate anything, so the expensive part never happens on a look you haven't signed off. Revision rounds are written into the scope before we start. Nobody is guessing.
Who actually does the work?
The two of us. No account manager, no junior handoff, no offshore team you never meet. There are only two of us, which is a limit on how many clients we take and the reason the work stays consistent.
The open brief
Send us a brand you think we can't improve.
Fifteen minutes. If we can't make something better than what you're running now, we'll say so on the call, and you'll have lost a quarter of an hour.
Cinema-grade work · without the cinema budget