Journal
Notes on brand, film, and what production actually costs now.
What does a product ad actually cost in India in 2026?
A breakdown of what studios, agencies, and freelancers actually charge — and what you get for it.
Read →Why does most AI-generated brand work still look fake?
The tools are good enough. The problem is that most people skip the step that matters.
Read →Do you need a logo before you launch, or can it wait?
The honest answer depends on what you're launching and who's looking.
Read →How long should a brand identity take?
Most timelines are either too short to be honest or too long to be necessary.
Read →What can you skip when you're building a brand on a small budget?
Some things are genuinely optional. Others will cost you more later if you skip them now.
Read →Studio shoot vs AI production: what's the real difference in the output?
We've done both. Here's what's actually different, and what isn't.
Read →