What can you skip when you're building a brand on a small budget?
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How much does a conventional product campaign cost?
A conventional product campaign in India — studio, crew, talent, post-production — typically runs between ₹3 lakh and ₹15 lakh depending on scope, with a median around ₹8–10 lakh for a full hero film plus stills.
What's actually included in that number?
A typical quote includes pre-production planning, studio rental, crew (director, DOP, gaffer, stylist), talent, equipment, post-production (color grading, editing, sound), and delivery in multiple formats.
Where does the money go?
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What are the alternatives?
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Frequently asked questions
- How much does a product ad cost in India in 2026?
- A conventional product campaign in India typically runs between ₹3 lakh and ₹15 lakh depending on scope, with a median around ₹8–10 lakh for a full hero film plus stills.
- What's included in a typical production quote?
- A typical quote includes pre-production planning, studio rental, crew, talent, equipment, post-production, and delivery in multiple formats.
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